Batman: Evolution through media
As we anticipate the premiere of "The Dark Knight Rises", The Rajun Cajun takes a look back at Batman's long road to his iconic status in modern media.
During the late 1930’s DC comics was buzzing with their stellar creation, Superman. A successful cash-cow, Superman was practically everywhere. From lunchboxes and radio plays, to the inevitable Macy’s Thanksgiving Day balloon, it was almost impossible to be an American and not know who Superman is. Continuing the business of DC comics with a new superhero after Superman was imperative. With the orders from the publishers of DC comics, the assignment was given, and dozens of writers went to work on what needed to be “the next big thing”.
With high demands from their fans, DC launched Batman #1 in the spring of 1940. In yet another milestone of an issue, this marked the first appearance of the Joker. The Joker was inspired by the 1928 film, The Man Who Laughs. While he was nothing but a harmless prankster in this particular issue, this character, much like Batman himself, would evolve greatly in the next few decades as Batman’s greatest enemy. After writing Batman comics for about four years, Kane left the title in 1943, and went on to write Batman in a daily newspaper comic strip.
While Superman had a radio show, Batman would be one of the first superheroes to star in his own movie serials in 1943, and once more in 1949 in Batman and Robin. This would be the very beginning of Batman’s career outside of the comic books. Unfortunately, it was a slow start. In 1954, Dr. Frederick Wertham published Seduction of the Innocence. In this book, he claimed that superheroes were poisoning the minds of the children who read them. He went on to make ridiculous accusations about DC’s Superman, calling him a fascist. The biggest blow, however, was the accusation that “Batman and Robin make kids gay.” Once this book hit the shelves, sales in comic books plummeted. Batman’s title would soon be canceled if DC did not do something to “change the game.” Finally, in 1966, ABC decided to give Batman and Robin a chance to shine on the television screens in Batman. Batman would star Adam West and Burt Ward as the Caped Crusader and the Boy Wonder, respectively. Not only was Robin featured, but just about every villain from Batman’s extensive rogue’s gallery has been featured in at least one episode. Cesar Romero, Frank Gorshin, and Burgess Meredith would portray the live-action versions of the Joker, the Riddler, and the Penguin, respectively. This show also marked the first appearance of Mr. Freeze, a very popular character still used today. Batman would be a bi-weekly show, in color. During its initial release, it was reviewed as “campy” and “utterly ridiculous,” but the general audience did not care. They fell in love with West’s comedic portrayal as Batman. “Bat-Mania” had swept the nation. The ratings went “through the roof,” and it would go on until 1968. It was so successful, in fact, that Batman would receive his first feature film in Batman: The Movie in 1966, starring the same actors from the thriving television show.
Burton’s Batman made more money than DC and Warner Brothers had ever dreamed of, with an opening weekend of $42,705,884. It no doubt spawned three sequels with Batman Returns along with its other less than stellar sequels: Batman Forever and Batman and Robin.
This show, along with Superman: The Animated Series and Batman Beyond paved the way towards Bruce Timm’s Justice League cartoon in 2001. It featured the prominent comic book team with its most popular members: Superman, Batman, Wonder Woman, Green Lantern, Flash, Hawkgirl, and the Martian Manhunter.
Batman is without a doubt the most successful comic book character to be featured in other types of media, television, and film. It was this character’s film that shattered box-office records. It was his film that won an Academy Award and a nomination for Best Picture. Finally, it was this character who redefined how superheroes should be treated outside the comic books. Batman is the character that all other comic book characters should aspire to be, with his colossal successes in and out of the comic books.
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